For US boat detailers

Boat detailing websites that get the phone ringing.

Detailers don't lose jobs on price — they lose them on reply time. We build the site that sells the work before you quote, wired to Relay so every call and enquiry gets answered in seconds instead of on Tuesday.

From $197/month No contract Live before splash season
Get a free teardown See the scroll demo

No call to book. Send us your site and we'll record a short video showing you exactly where the jobs are leaking out.

scroll
Built for the work you actually do
Ceramic coating·Hull cleaning·Oxidation removal· Compound & polish·Wash & wax·Bottom paint· Vinyl & upholstery·Teak restoration·Shrink wrap· Metal polishing·Interior deep clean· Ceramic coating·Hull cleaning·Oxidation removal· Compound & polish·Wash & wax·Bottom paint· Vinyl & upholstery·Teak restoration·Shrink wrap· Metal polishing·Interior deep clean·
The problem

Your work is the best marketing you own.
Your website is hiding it.

A photo grid says nothing

Your best before-and-after is sitting in a gallery, four thumbnails across, competing with eleven others. Nobody opens a lightbox. The transformation is the product — it should be impossible to miss.

You're quoting against people who look bigger

When two shops look the same on a phone screen, the cheaper one wins by default. Looking like the premium option is the whole reason you get to stop discounting.

The enquiry sits until Tuesday

Someone fills in your form on Saturday afternoon. You're wrist-deep in compound and see it Monday night. By then they've collected three quotes and booked whoever answered first.

The core offer

The scroll sequence

01

They land. They scroll. That's it.

No menus to read, no tabs to click, nothing to figure out. One page, one gesture — and the story tells itself at whatever speed their thumb decides.

02

Chalked, oxidised, twelve seasons in the sun.

We open on the honest version. Every owner watching recognises their own boat in that first frame — and that recognition is what keeps the thumb moving.

03

Compound. Polish. Seal.

The gloss comes back under their finger, tied frame by frame to the scroll. They aren't reading about your process. They're performing it.

04

And there it is.

Wet-look, mirror-flat, reflection in the hull. This is the exact moment the conversation stops being about price — and your quote lands on a completely different person.

↓ keep scrolling

What you get

One page. Built to do one job.
Get the phone to ring.

Not a nine-page brochure nobody reads. Every element of a GND boat detailing website exists because it moves someone from scrolling to booking.

01 The sequence
Your own before-and-after, cut to scroll. Shot from the job you finished last week — not a stock boat from Florida.
02 Thumb-first
Built for a phone in a marina parking lot, in daylight, on one bar of signal. Desktop is the afterthought, because it is.
03 Tap-to-call & quote form
Sticky call button that never leaves the screen, plus a three-field quote form. Make, length, what's wrong. That's all.
04 Service area
Every marina, ramp and storage yard you cover, written the way people actually search for them.
05 Proof, placed
Your best Google reviews set right where the doubt shows up — next to the quote form, not buried on a testimonials page. Refreshed whenever we update your content.
06 Fast, hosted, maintained
Sub-three-second load, SSL, hosting and content edits handled every month. Nothing for you to update, renew or remember.
Step 1

Send us twenty photos

From a job you've already done. Phone photos are fine — most of what we use was shot on an iPhone with wet hands.

Step 2

We build it

Copy, sequence, forms, hosting. You get one link to review and one round of changes. No committees, no mood boards.

Step 3

Live in about ten days

Pointed at your domain, tracking on, Google profile tied in. Then we watch where the bookings come from.

Relay by GND Digital

The site gets you the lead.
Relay makes sure you keep it.

A page that works creates a problem: enquiries arrive while you're under a hull with a rotary in your hand. Relay answers them the second they land, asks the right questions, and puts a booking on your calendar.

Voice AI receptionist

Your phone gets answered while you're under a hull. It takes the details, answers the obvious questions and books the job — in a voice, not a text message.

Instant lead response

Every form, text and email gets a real reply in seconds — with the qualifying questions you'd have asked anyway.

Self-booking calendar

Customers pick a slot against your real availability. No back and forth, no double bookings, no Sunday admin.

Job pipeline

Inquiry → quoted → booked → done. One board, so nothing sits in a message thread for a week.

One inbox, with follow-ups

Texts, emails and forms in a single thread per customer — and quotes that chase themselves on day two and day six.

Review requests, automatic

Job marked done, the review request goes out. Your Google profile climbs without you thinking about it.

Explore Relay
The honest comparison

Most agencies want five figures
before they've written a word.

We think that's backwards for a business that bills by the boat. Here's the same job, two ways.

The traditional agency
$5,000 – $15,000

Upfront, before anything goes live.

  • Eight to twelve weeks of discovery and revisions
  • A brochure site that looks like every other brochure site
  • Lead follow-up is your problem
  • Edits cost extra, or take three weeks
  • Handed over on launch day, then forgotten
GND Digital
From $197/month

Nothing upfront. Cancel any time.

  • Live in about ten days, not three months
  • A scroll sequence built around your actual work
  • Relay answers and books your leads for you
  • Content edits included every month
  • Hosting, SSL and maintenance handled for good
  • Month-to-month — leave whenever you like
Plans

Pick the one that matches
how busy you want to be.

Boat detailing website pricing, in plain numbers. Every plan is month-to-month — no contracts, no lock-in, and no five-figure invoice to sign off before you've seen anything.

Founding rate Launch
$249 $197/month
Under $7 a day

The site itself, hosted and maintained, with Relay connected so nothing sits unanswered.

  • Scroll-sequence site, fully hosted
  • Relay connected: instant auto-reply to every enquiry
  • Quote form + tap-to-call
  • Service area & marina pages
  • Your best reviews placed on the page
  • 2 content updates per month
  • SSL, hosting & domain setup

$0 to get started. Founding rate for our first ten shops — yours for as long as you stay.

Start with Launch
Most popular Book More
$449/month
Under $15 a day

The full lead engine. The site brings them in, Relay qualifies, books and follows up.

  • Everything in Launch
  • Voice AI receptionist — your phone answered, jobs booked
  • Self-booking calendar system
  • Full job pipeline board
  • Automatic estimate follow-ups
  • Automatic review requests after every job
  • A bigger site — a page per service you offer
  • 4 content updates per month, plus unlimited text & photo swaps

$0 to get started. No setup fee, no contract — cancel any time.

Get a free teardown
Own the Marina
$749+/month
For shops going after a whole coastline

Everything above, plus the ongoing search work that makes you the obvious call at every ramp in your area.

  • Everything in Book More
  • Local SEO & Google Business Profile management
  • Monthly content written for your service area
  • Multi-location builds — a page per marina you cover
  • Every Relay service switched on and configured
  • Unlimited content updates
  • Ad campaign management (optional)
  • Priority support

Scoped to your service area.

Talk it through
Nothing upfront, cancel anytime Scale down for the off-season Prices in USD Email hosting not included — keep your current provider

Launch costs less than a single wash and wax. If the site and Relay together land you one boat a month you'd otherwise have missed, the plan has paid for itself several times over — and you still have the site, the phone answered and the follow-up running for the other twenty-nine days.

Questions

Before you book

Why monthly instead of one big build fee?

Because a $5,000 invoice is a genuinely hard thing to sign in February when the boats aren't in the water yet. Monthly means nothing upfront, the site keeps getting maintained, and we stay on the hook for whether it actually works. If it stops working for you, you leave.

What's the catch at $197 a month?

No catch — it's a founding rate for our first ten shops, and it's the rate you keep for as long as you stay. We can price it there because we're not designing a website from a blank page for you. We've built this system already; what you're paying for is your work being cut into it properly, hosted, connected to Relay and maintained. After the first ten, it goes to $249.

Am I locked into a contract?

No. Every plan is month-to-month and you can cancel any time. We'd rather earn the next month than trap you in the last eleven.

What happens to the site if I cancel?

Your domain is yours and always stays yours, and we'll hand over your photos, copy and customer data whenever you ask. The site build itself is part of the subscription — like your CRM or your accounting software — so it comes down if you stop. That's the trade that keeps you from paying $5,000 on day one. If you'd rather own the build outright, say so on the call and we'll quote it that way instead.

Do I need professional photos?

No. Phone photos from a job you've already finished are what we want — they read as real, which is the entire point. We'll send you a one-page shot list so the next boat you do gives us a cleaner sequence.

I already have a website. Does this replace it?

Usually yes, and usually that's an upgrade. If your existing site is ranking for anything worth keeping, we'll carry those pages across and rebuild the front door around the sequence.

Can I start on Launch and move up?

That's how most shops do it. Get the site live, see what the enquiry volume looks like, then turn on Relay when answering everything yourself stops being realistic. Usually about a month in.

My season is only half the year. Do I pay through the winter?

Only if it's worth it to you. Because there's no contract, you can drop to Launch for the quiet months and come back up before splash season — just tell us. That said, most of the shops we talk to book their spring calendar in February and March, while owners are thinking about the water and nobody else is marketing to them. The off-season is usually when the site earns the most, not the least.

What if I'm not a boat detailer?

Marine detailing is our focus right now, but none of this is boat-specific. We also work with US home service contractors — tree care, concrete, HVAC, plumbing, epoxy, pest control. Same system, different photos. Send yours over and tell us what you do.

Go deeper

More on what we build
and where we build it.

The short version is on this page. These go into the detail.

Instant lead response

The four-hour gap between enquiry and reply, and the six things Relay runs while your hands are full.

Boat detailing SEO

Google Business Profile, a page per marina, review velocity — and an honest note on what search can't do.

Florida detailers

Year-round demand, year-round competition, and what that does to the marketing maths.

Texas detailers

Hill Country lakes and the Gulf coast are two different businesses. Pick a lane and say so.

California detailers

Slip-side work for owners who never see the boat — where showing the transformation matters most.

Next step

Let's look at
your last detail job.

Send us your website or Google profile and we'll record a short video — three to five minutes — showing exactly where enquiries are falling out and what we'd change. No call to book, no pitch. If there's nothing worth fixing, we'll say so.

Just have a question? Text or call +1 754‑220‑4626, or email info@gnddigital.com — we reply the same day, which is sort of the whole thesis.